As the final day of the Spring 2011 Collections came to a close at Lincoln Center, it became clear that over the last week, Mercedes-Benz Fashion Week an IMG event, had made an indelible mark on the fashion industry. The week kicked off with a press conference hosted by Mayor Bloomberg and IMG’s Ted Forstmann, where they proclaimed the 1 subway line, The Fashion Line.
“This was a momentous season for us,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “We are extremely pleased with the industry’s response to the Event, the new location as well as the success of the shows this season.”
The event went through a significant upgrade this season, providing new services to all of its designers, guests, the media and sponsors with advanced digital offering, streamlined communication, expedited check in, expanded production capabilities, among others. Overall, these enhancements were incredibly well received by the fashion industry, with many excited by the refined prominence and elegance of the venue.
Over the course of eight days designer runway shows and presentations were hosted by established brands and emerging designers such as Nicholas K, Project Runway, Richard Chai, Ruffian, Christian Siriano, Bensoni, Farah Angsana, VERRIER, Concept Korea, Richie Rich, Guli Collections, Tadashi Shoji, BCBGMAXAZRIA, Duckie Brown, Michael Angel, Buckler, EDITION Georges Chakra, Ports 1961, Alexander Berardi, Nicole Miller, Academy of Art University, Lacoste, Binetti, Cynthia Rowley, Jill Stuart, Prabal Gurung, ADAM, Yoana Baraschi, Vivienne Tam, Mik Cire, Charlotte Ronson, Z Spoke by Zac Posen, Venexiana, Derek Lam, Timo Weiland, Lela Rose, Malandrino, DKNY, Rebecca Taylor, Rebecca Minkoff, Max Azria, Diane von Furstenberg, Trias, Y-3, Global Glam Collection, Custo Barcelona, Tommy Hilfiger, Vassilios Kostetsos, William Tempest, Jenny Packham, Carolina Herrera, Carlos Miele, Diesel Black Gold, Tracy Reese, Donna Karan New York, Monique Lhuillier, Yeohlee, Herchcovitch;Alexandre, Betsey Johnson, Leifsdottir, Perry Ellis, Elie Tahari, Monique Péan, Badgley Mischka, Vera Wang, Rosa Cha, Bibhu Mohapatra, Hervé Léger by Max Azria, Dennis Basso, Luca Luca, Sophie Theallet, Tibi, Narciso Rodriguez, Toni Francesc, Bill Blass, Tory Burch, Michael Kors, Nanette Lepore, General Idea, Adrienne Vittadini, Gottex, Milly by Michelle Smith, Eva Minge, Odd Molly, Anna Sui, Mackage, Zang Toi, J. Mendel, Ralph Lauren, Andy & Debb, Isaac Mizrahi, Davidelfin, Argentina Group Show, Calvin Klein Collection Women’s, Rebecca Moses, Naeem Khan, L.A.M.B. and IVANAhelsinki.
Mercedes-Benz Presents Designer Carolina Herrera showcased her latest collection on September 13th and was recognized throughout the industry for her impeccable style and sophisticated designs. Beyond the runway designs Mercedes-Benz featured two new sleek vehicle displays with 2011 E550 Cabriolet and custom design Mauritius Blue paint and porcelain interior that also incorporated this season’s key visual with Mercedes?Benz Brand Ambassador Milla Jovovich, and a first look at the new 2011 CL63 AMG in Magnetized Black edition paint. A highlight of the event was the collaboration between design consultant Carlos Mota and fashion icon IMAN to create the Mercedes-Benz Star Lounge, the first display of the new IMAN Home design collection. The lounge played host to dozens of celebrities and designers throughout the week.
“Anyone that attended the inaugural season of Mercedes-Benz Fashion Week at Lincoln Center could feel the energy from the runway shows to the lobby–it could not have been more exciting,” said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. “Along with all the volunteers and supporters, it was the designers that truly made it happen with a range of collections that engage and inspired us all throughout the entire week.”
Celebrities spotted front row to lend their support for their favorite designers included Milla Jovovich, Sarah Jessica Parker, Leighton Meester, Serena Williams, Ed Westwick, Rashida Jones, Kanye West, Jason Lewis, Kristin Cavallari, Coco Rocha, Rachel Bilson, Ashlee Simpson, Kelly Osbourne, Nicky Hilton, Courtney Love, Kimora, Samantha Ronson, Jay Sean, Amanda Hearst, Robert Verdi, Molly Sims, Omarion, Andy Cohen, Elisa Sednaoui, Deborah Cox, Eric McCormack, Iman, Veronica Webb, Katrina Bowden, Kelly Rowland, Debora Cox, Angela and Vanessa Simmons, Mel B, Solange Knowles, Nastia Lukin, Julia Jones, Rachel Zoe, Claire Danes, Olivia Palermo, Jessica Simpson, Heidi Klum, Tyson Beckford, Perrey Reeves, Poppy Delevingne, Jamie-Lynn Sigler, Michelle Trachtenberg, Carmen Electra, Cassie, Jessica Szohr, Alison Brie, Alexis Bledel, Leigh Lezark, Gabrielle Union, Jordin Sparks, Brandy, Denise Richards, Kelly Bensimon, Melissa George, Lauren Bush, Sarah Wynter, Jay Alexander, Michael Urie, Tessa Thompson, Keisha Wittaker, Diddy, Kendra Wilkinson, Shannon Elizabeth, Kerry Washington, Rebecca Romijn, Greta Gerwig, Marin Ireland, Mickey Sumner, Katie Lee, Nigel Barker, Aisha Taylor, Perry Farrell, Alan Cumming, Jay Manuel, Kristin Chenoweth, Stanley Tucci, Peaches Geldof, Elisabeth Hasselbeck, Natalie Morales, Wonder Girls, The National, Marsha Thomason, Noel Marin, Sherri Baum, Marcia Gay Harden, Camilla Romestrand, among others.
Damrosch Park, Lincoln Center, New York City, New York, USA
One of the big four international catwalk events showcasing designer womenswear collections.
